Sam Aquillano

Class of 2004

Co-Founder/Director Design Museum Boston


About Sam Aquillano

I started Design Museum Boston for a lot of reasons, one of the main reasons being a simple one: design is so ubiquitous — when you look around, you see a world full of buildings, graphics, products and experiences that were all originally visualized by designers — but not many people know the who/what/how/why of design. My own parents are just starting to understand what I do and why I do it. At Design Museum Boston we want to demystify design and show people that we're all designers, we all plan in some way — we can teach people tools like empathy, visualization, and prototyping to make them better planners. We can show best practices and case studies that are exciting, entertaining, and that prove good design can make the world a better place.

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About Design Museum Boston

Design Museum Boston is a startup, nonprofit design museum for Boston and New England. We are the region’s first museum dedicated solely to design. Our mission is to educate the world on the role of design in our lives and to unite the Massachusetts design community in ways that enrich our collective work, make businesses more competitive, and solve real-world problems more creatively. After all, design has the power to make our everyday lives more comfortable, more efficient, more exciting, more rewarding, more... better.

We are inspired by revolutionary design: the fruitful result of thoughtful problem solving and a willingness to break with tradition. This is why our museum has no permanent address. Design Museum Boston is a decentralized network of physical and virtual exhibits. Whether in a gallery, retail environment, public spaces or on the web, our programming gives audiences new insights into the design process and the greater social, economic, and environmental contexts that both affect and are affected by design.


Awards & Achievements

2010 - Design Means Business exhibition opens at Reebok Headquarters, Canton, MA
2010 - Creative Capital: Designed in Boston exhibition opens at Boston City Hall
2011 - AIGA Best of New England Award - Best Brand Identity
2011 - Retail: Retell. Recycle. Rethink. exhibition opens at Prudential Center Mall, Boston
2011 - National Endowment for the Arts Our Town Grant
2012 - AdClub NONAwards - Best Nonprofit Brand Identity
2012 - Getting There: Design for Travel in the Modern Age exhibition opens at Grand Circle Gallery, Boston
2012 - Semi-Finalist MassChallenge Startup Competition