Patrick Murphy

Class of 1978

Principal Designer, Fisher Price



Born and raised in Rochester, New York, Pat worked as a product designer for KEK Associates in Rochester for one year after graduating from RIT in 1978 with a BFA in Industrial Design.  After KEK, Pat accepted a position as Staff Designer at Fisher-Price in East Aurora, New York, in their Audio-Visual group.  The company experienced tremendous change through the years, and has grown from a small, home-spun company to being a significant division of Mattel Inc., the largest toy company in the world. Pat worked through the ranks to become Design Manager in 1988, holding the position for five years.  He missed the enjoyment of developing products directly, and returned to being a “hands-on” designer.  Pat was later promoted to Principal Designer, and currently works in Fisher-Price’s Infant Toy category, designing for children aged 6 to 36 months.  
Along with Audio-Visual and Infant Toys, Pat has worked in nearly every product category at Fisher-Price, including; Juvenile Products, Little People, Boy’s Toys, Girl’s Toys and Newborn Toys, for 0 to 6 month old babies.  The development process at Fisher-Price is fast-paced, dynamic and collaborative, and the inherent company culture is to strive daily to develop the best products possible.  As a team member, Pat works closely with a wide variety of development areas, including; Mechanical, Electronic, Softgoods and Audio Engineering, Marketing, Package Design, Animation, Market Research, Product Integrity, Content Production as well as Early Childhood Development Experts. Pat has been assigned five patents, with one patent pending.  For him, no two days as a product designer are ever alike.


Laugh & Learn Chair

The Laugh & Learn Smart Stages Chair was developed as a child’s own place to sit, and engage in a variety of electronic play and learning activities. The product incorporates the Fisher-Price Smart Stages feature, which advances the toy through three levels of learning content as the child grows older.  Parents enter their child’s age in months, and the electronic content will update automatically.

The seat can sense when a child is sitting, resulting
in fun and interactive play.  It also features a light-up

remote with number, shape and color buttons, and a flip-book that activates the electronic audio when the pages are turned.  The seat lifts to activate additional play features, and for storage of a child’s favorite possessions.

The Smart Stages Chair is the lead item for the 2014 Laugh & Learn line, one of the world’s largest electronic toy lines.  The appearance is derived from the Chair shown in the Laugh & Learn animated webisodes.


Honors & Awards

Best of Toy Fair Award, February 2014