Luz Northrup

Class of 2004

Owner, Made in Mayhem

Luz Headshot.jpg


Born and raised in Valencia, Venezuela. Luz Northrup was always involved in designing and creating 3D products. She studied marketing and advertising in Venezuela and later moved to Rochester, NY to study Industrial Design at RIT.

Quickly after graduating, Luz worked at New Balance as an intern in the Advanced Concept department where she learned the ins and outs of the industry and realized footwear would be her career.  After her internship, she relocated to New York City and got hired to work for Fila as a footwear developer, she learned more about the technical part of shoe making, fit testing, costing and material development while also working with factories in China. She later developed her career as a footwear developer at Gravis Footwear and Olukai in California where she know resides.

After 10 years in the footwear industry, Luz quit her job to start and grow her own brand, Made In Mayhem. The main goal was to design and produce high quality leather goods in Los Angeles, California. Making products in the USA was her way to keep the production process transparent and ethical. She now manages multiple factories in LA personally and sources leather out of Mexico, Italy and the US. Her knowledge from the footwear industry became essential to the success of her brand today. Her products are now available at multiple retailers around the US and Canada and can be found online at


Made in Mayhem

Our small leather accessories are known to be compact with functional pockets and great leathers. This season the project was to design a wallet that included two additional features, an ID window and a cash pocket that fits cash folded in half with easy access.

We started with the structure of our own bestselling cardholder, the Washington wallet which we knew was a great style foundation. We worked from the foundation by adding the features in different locations by sketching some ideas and creating a few real size paper mock ups to check dimensions, proportions and seam allowances.


Jackson Wallet

Once we select a design I take it to the factory and explain the project and goals, they take my mock up and start working on the pattern to make a prototype, at this stage all the parts are hand cut. This prototype was later tested for a few months to see how it worked and felt when being used. After the testing period, we changed the logo placements, changed the size of the ID window and flipped the pockets inside for easier access to cards.

Once I confirm the new design, the factory makes cutting dies to make the production process faster and more consistent. We place a production order and within 4 weeks we have our new wallet.