Kyra Wilson-Houck

Class of 2014

Procter & Gamble, Innovation Designer

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Biography

During my time at RIT I interned locally at KEK Associates through my junior and senior year, 

I starting in their model shop sanding prototype parts. My first job after graduation was also in Rochester at Ortho Clinical Diagnostics, where I spent 1.5 years on the consumer experience team designing their next blood analyzer. For the past 2.5 years, I have been working at Procter & Gamble, the makers of Tide, Tampax, Pampers, Swiffer, Crest, to name a few,as an Innovation Designer. 

At P&G I work in the TPTs, Transformative Platform Technologies. The TPTs are a group of leading scientists in R&D working on the future technology pipelines for all of P&G brands, roughly 70. My job as a designer in the TPTs is bringing future technologies to life. I am passionate about designing for our future, P&G touches 4 billion lives a day. I work on innovative business models, new brands, new to the world products and product forms. 

 

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DS3

DS3 is a next generation line of 8 unique travel-friendly cleaning products for your body & home that make life easier while significantly reducing the impact on the environment. DS3 is made with a breakthrough technology that eliminates water from the final product, removing 80% weight, 70% space, & 75% emissions. One liquid-free swatch works just as well as heavy, water-based cleaning products while eliminating unnecessary chemicals and ingredients.

 

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While creating DS3 we considered it similar to a concept car in the auto industry, creating the future of everyday products. We designed a mega brand around a new technology and experience, pushing the current boundaries and user habits.  We dove deep into future truths around resource scarcity, urbanization and Ecommerce. I focused heavily on the user experience and brand story. The product transforms before the user’s eyes when they add water, delighting multiple senses.