Class of 2009
Design Director, Tenba
After graduating from RIT, Julie entered the professional design world at Skooba Design in Rochester. The product line focused on laptop bags, travel accessories, and tech carry needs such as iPad sleeves, camera bags, and cable management solutions. Within Skooba’s small design team, Julie had large responsibilities on projects from research through factory spec notes to testing and design approval. This immediate immersion into the full design process was critical for her to develop a well-rounded set of skills. Here she learned the details of creating quality soft-goods, such as choosing durable fabrics, selecting strong hardware, stress-testing bags, and picking solid Pantone colors.
Her current role is as the Design Director of Tenba. Bags from Tenba fulfill the carrying and transport needs of professional and high-level amateur photographers and filmmakers. The product line ranges from rigid shipping cases for iMac computers to casual messenger bags for street photographers, and many things in between. Julie loves working on professional camera bags. They demand a perfect blend of technical fit, high functionality, and discerning looks. Our customers expect well-made bags that protect their equipment and will be on the job with them for several years. She manages and mentors a small junior design team, working closely with the Tenba brand manager and a network of professional photographers who suggest new bag concepts, test prototypes, and provide feedback.
She has been involved in several tradeshows in New York, Las Vegas, Cologne, and Beijing. Positioning her in a place to interact with potential customers to understand what they are looking for in their next camera bag. We also meet happy long-time Tenba users who just like to geek out and talk bags.
DNA 15 Backpack
The DNA 15 Backpack was designed to deliver the year-round, all-weather, rugged performance of a true bike messenger bag, but with an interior that’s tuned to protect delicate cameras, lenses and computer gear. This bag boasts features chosen for quick access and weather protection, like the Fidlock magnetic clip and water-repellent rolltop design. The DNA 15 Backpack was built to accommodate a mirrorless camera with 3-4 lenses or a DSLR with 2-3 lenses (up to 70-200mm 2.8). The rear padded sleeve will hold a laptop up to 15 inches.
All of our product testers loved this bag. We had a difficult time requesting our prototypes be returned to our design office. Everyone wanted to keep using it, daily.