Diane Seaver

Class of 2007

Service Designer, Phillips HealthTech

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Biography

Since encountering a terribly designed salt and pepper shaker set at age 16, Dee has dedicated herself to designing products, spaces, and services that result in positive experiences for all. Inspired by how products could influence a person’s interactions with space, Dee pursued a career in spatial design after graduation. As a spatial designer her projects ranged from booth designs at CES, multi-million dollar trade show designs for various pharmaceutical companies, food and beverage cart designs for every major league sports organization (MLS, NFL, MLB, NBA), and retail kiosk designs for prominent brands like Victoria Secret Pink.

However, after years of designing physical experiences, Dee felt there was an opportunity to go beyond physical interactions and consider experiences in a more holistic way. She decided to return to school completing her MFA in Service Design at Savannah College of Art and Design. It was here where she developed her ability to envision complex systems, support strategic innovation, and build an organization’s capacity for creative problem solving. Her more recent projects include designing a toolkit to enable small business retailers develop a sustainable ecosystems, and a next generation program for the YMCA’s 350 after school sites across the USA.

These days, Dee is at a B2B and B2C health technology company, supporting the company’s strategic shift from hardware solutions to software and service solutions. In this work, she leverages cross-industry partnerships and business model innovation to put patients back at the center of care while providing value for all system stakeholders. 

 

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YMCA San Diego Service Design

As a cause-driven organization, YMCA’s across the USA are dedicated to strengthening communities. One of the key focus areas, and arguably the foundation of the organization, is supporting healthy living by improving our nation’s health and overall well-being. However, given over 2,700 local Y’s serve approximately 13 million adult members, how might a local Y support each of its members’ unique health and well-being goals?

Answering this question started with ethnographic interviews and observations to identify various stakeholder needs including those of members, staff, and supervisors. A group of local Y were then engaged in on-going co-creation activities to ideate potential solutions; prototype prioritized solutions; and eventually pilot iterations of those prototype solution.

The final solution was a set of specific activities and resources for local Y supervisors to use in developing their staff, so that staff were prepare to deliver a high-quality member experience. Key results of this work included defining what distinguished a Y experience from its competitors, enabling minimum-wage part-time staff, and reducing the burden on supervisors, while still encouraging context-specific adaption.

 

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Awards and Recognition 

Core 77 Award Honorable Mention in the Student Service Design Submission

Featured Profile for Service Design Network U.S. NATIONAL CONFERENCE 5x5 Blog Series

Guest presenter at Drexel University, IIT Institute of Design, Chicago Service Design Meet Up, Accelerate Savannah, General Assembly, Global Service Design Mentor