Alex Freeman

Class of 2012

Independent Filmmaker / Story Designer



Alex likes to make his own rules. After graduating from the Industrial Design program at RIT he served in Rochester Americorps teaching Rochester city youth entrepreneurship, then worked his way from dishwasher to cook in the restaurant industry, and finally in 2014 started his own filmmaking business. Since then he has become one of Rochester’s most well known freelance videographers winning the 2016 Best of Rochester award from City Newspaper, as well as back-to-back best in show awards at the Fast Forward Film Festival. He now is constantly acquiring new clients as a freelance filmmaker and has just begun a new position as Director of Media for the UUU Art Collective, an up and coming startup in Rochester. 



Cinéma-Stylo (Camera-Pen)

Alexandre Astruc’s 1948 concept of the camera as a pen: the creative language tool of the filmmaker, is alive in my work. I use my camera to sketch, transforming the 3d world into 2d images. The editing process is fundamentally similar to the industrial design process, with creative conceptual work being a daily skill I employ as a filmmaker. I frequently work with clients to establish Creative Direction, Concept Development, Graphic Design, Branding, Cinematography, and Editing for their projects. I consider myself a story designer. My penchant for learning new things and traveling new places carries me through many lines of work from kitchens to racetracks. It all came full circle when I began producing films for the RIT Industrial Design program. I am happy to help, support, and grow the program that shaped who I am today.